Soapworks appoints new Managing Director

Posted 5th January 2023

Soapworks appoints new Managing Director

We are pleased to announce that Soapworks has appointed Brian Cumming as its new Managing Director. Brian takes over from Jan Wels, who will remain on the Soapworks Board while continuing his role as Managing Director of Daabon Europe.

Brian is a familiar face at Soapworks, having worked with the business for over 28 years in various roles, most recently as Operations and Supply Director where he was responsible for delivering operational strategy.

Handing over the reins, Jan Wels commented: “Brian has been pivotal to the growth of Soapworks, and his experience and knowledge will continue to drive our business forward. He knows the values of our company and will embed these with expertise in his leadership of Soapworks.”

Brian concluded: “It is an honour to lead such a fantastic team on the next exciting chapter of our journey. I am proud of our heritage, and we are privileged to be part of the DAABON group, whose passion, innovation, and commitment to sustainability resonate with our founding principles. Soapworks will continue to build upon this solid foundation by using our creativity, expertise, and new technologies to deliver excellence in compliance, service, and quality, providing our partners with the absolute assurance that we are the trusted solutions provider for their brand.”

“2022 delivered our new NPD and manufacturing capability in solid haircare, cleansing, and soap bars from both natural and synthetic bases. 2023 promises to be another exciting year as we continue to grow our product portfolio, and I can’t wait to get started!”

Portrait of Brian Cumming - Operations & Supply Director

“It is an honour to lead such a fantastic team on the next exciting chapter of our journey.”

Brian Cumming
Managing Director, Soapworks